Dear CFO
Dear CFO… (aka the naysayer, the bad cop, the person that says “No!”) Want to Change How People Perceive You?
November 8, 2018
Google did the research on successful teams and culture. We make it actionable.
December 17, 2018

As the author of the book says “Everyone has a Why. Why do you get up in the morning? Why does your organisation exist? Your Why is the purpose, cause or belief that inspires you to do what you do. When you think, act and communicate starting with Why, you can inspire others”.

Simon Sinek’s START WITH WHY helped me find my why and allows to help others and organisations find theirs.

3 Lessons I learned from START WITH WHY

  • Always start with WHY – and I do with myself and every person and organisation I work with.
  • Stop comparing. There is no competition. Run your own race. Just be better than ourselves.
  • Look for people to stand shoulder to shoulder with you in pursuit of the same goal. ‘We’re not interested in sitting across a table from each other in pursuits of a sweeter deal’.

Ps…My ‘why’ is to build success culture in people and organisations!


BUY: Start with WHY

Join: The Business Book Club