As the author of the book says “Everyone has a Why. Why do you get up in the morning? Why does your organisation exist? Your Why is the purpose, cause or belief that inspires you to do what you do. When you think, act and communicate starting with Why, you can inspire others”.
Simon Sinek’s START WITH WHY helped me find my why and allows to help others and organisations find theirs.
Ps…My ‘why’ is to build success culture in people and organisations!